Pia Edberg
Dream Book Academy
From 1:1 coaching overwhelm to a sales funnel that sells while she writes.
- First automated sale on Day 1 of ads
- 20% take rate on the order bump
- Ads that paid for themselves within weeks
Marketing coaching + AI DFY for educators
You do the teaching, I'll do the marketing.
I build your revenue engines through my years of experience, powered by Claude.
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Your course is good. So why does selling it feel like pushing a piano uphill?
You built something worth learning, and your students love it. At the same time, somewhere between creating it and scaling it, the marketing turned into a second full-time job: tech that breaks the night before a launch, leads you chase one DM at a time, and a calendar so full of "marketing stuff" that the teaching gets squeezed into whatever's left. And that's the part that hurts the most, because teaching is the thing you're actually amazing at.
9
courses launched
2
coaching programs
7,000+
students enrolled worldwide
100+
education businesses helped
Real results
What happens when the marketing finally works.
Libni Fortuna
Life Coach
From pitching in the DMs to a digital home that sells for her.
- $530 USD in sales on Day 1
- 100% organic, zero ad spend
- No more explaining prices by hand
Raya & Trae Cunningham
6-Figure Beauty Business Blueprint
From a duct-taped backend to two clean evergreen funnels.
- Students segmented by what they actually do
- 5-day countdown that runs on its own
- Upsells built into checkout
Dr. Heli Bergström
Executive Leadership Coach
Reaching corporate buyers without posting a single reel.
- Outbound lead engine a VA can run
- Licensing + direct enrollment offers
- Zero public social media needed
My boutique agency
Wanna hand the marketing over completely? That's what Magnus is for.
Magnus Growth is my done-for-you marketing agency + coaching hybrid for people who teach online. I take everything you know, package it into a Claude skill your clients can actually use, and then I market it with content and ads with my decade of experience, so new students find you every single day, without you hiring a bigger team.
Visit Magnus Growth01
Your know-how, packaged
I turn your method into a Claude skill your students can use any time, day or night.
02
Marketing that runs daily
Content, funnels and Meta ads that bring in new enrollments every single day.
03
Done for you
I build it and run it with you, so you can get back to the teaching part.
04
Coaching sessions
Regular calls with me so you understand every move we make and grow your own marketing brain too.
Results
I help people who teach online get more people to teach. These are the receipts.
Since 2017 I've launched 9 courses and 2 coaching programs of my own, enrolled 7,000+ students and helped 100+ education businesses sell what they teach. Everything on this page is the proof, the numbers and the honest story of how I got here.
The proof in numbers
The numbers behind the receipts.
Business & client wins
- 100+ course creators personally coached, mentored or supported in building, validating and scaling their programs.
- 7,000+ students enrolled across my own online courses since 2019.
- Built funnels and campaigns for 100+ clients and students across coaches, consultants and academies.
Revenue & growth
- $4,000+ a month in sales from an automated webinar selling The Funnel Craftsman, my course on funnels.
- Delivered $2,500+ full-build packages (funnels, copywriting, ads and content engines) for clients like Libni Fortuna, one of the biggest life coaches in the Philippines.
- Built value ladders that move people from ~$20 entry offers → $400 memberships → $1,000 VIP programs.
Marketing & advertising
- Ran the same live webinar 9 times to perfect it before turning it into the automated one above.
- 8 sales in one ad campaign, just within the testing phase.
- 2.12-5% CTR and CPL as low as ₱11.44 in open audiences.
- Hundreds of Meta ad campaigns for myself and clients since 2022.
Courses, programs & stages
- 9 online courses created, and every single one made sales thanks to my validation-first process.
- Spoke on stages including ones held by Google Developers Group and Women Techmakers (by Google).
- Building a referral + affiliate program (The Hermes Program) with $100-$300 per referral.
The timeline
From the classroom to Claude, one dot at a time.
Tap a year
2016
The foundation
Graduated with a bachelor's degree in education from a state university. I understood how people learn, but I had no idea yet how a business runs.
2017
The leap
I walked away from my safe kindergarten teaching job to chase my dream of writing and publishing my own book.
2018
The digital wild west
I jumped full-time into the online world and tried everything. Vlogging, video tutorials, affiliate marketing, graphic design, you name it, I freelanced it.
2019
My first scale
I found an audience of people desperate to know how to earn from their skills online, and launched Create & Rise Academy.
2020
The proof
When the pandemic hit, the academy blew up. It put my name on the map as a freelance coach and showed me how powerful online education can be.
2021
The crash and the rebuild
Then a big business partnership broke off badly and I lost a huge amount overnight. I had to learn ads, funnels and growth the hard way to rebuild from zero.
2022
Back on my feet
I launched Batch Alpha of The School for Online Coaches (TSOC), a certification program teaching creators how to build courses that scale.
2023-24
The lab years
I built, launched and refined 9 courses, ran hundreds of Meta ad campaigns, and ran one live webinar 9 times just to perfect it before automating it.
2025
Magnus Growth is born
On a trip to Chicago, the architecture of that city sparked the first sketch of my agency in my Apple Notes app. Back then it was called Maia, and later I rebranded it to Magnus Growth.
2026
Revenue engines through Claude
Today I build marketing engines for educators with Claude doing the heavy lifting, so they can get back to teaching.
What I'm bringing to the table
10 years in digital marketing, serving online coaches and course creators since 2018.
- 9 courses of my own
- 7,000+ students enrolled
- 100+ education businesses helped
- Hundreds of Meta ad campaigns
Courses
The courses I built and sold myself.
Create & Rise Academy
My flagship program for freelancers. We start with your Ikigai and a skill people actually pay for, then go all the way to pricing yourself like a pro and keeping the business steady once the clients come in.
The Funnel Craftsman
Two courses in one: build funnels for clients (with my contracts and moodboards to onboard them), or build your own launch funnel from the opt-in to the sales page to the upsell.
The School for Online Coaches
My mentorship program for coaches who wanna take their coaching online properly: offers people can't say no to, launches that actually sell, and a curriculum that gets your students real results.
Skyrocket in Freelancing
Begin Freelancing Workshop
Freelancing from zero. How it's different from a remote job, how to quiet that imposter voice, and my Freelancing Blueprint for picking your niche, your skill and your first clients.
Brew an Online Course
Not sure what to teach yet? This is where we brew your course idea together, fast, and I show you what it really looks like to go full-time as a course creator.
The Funnel Starter Kit
A mini-course for building your very first sales page, with my Funnel Launch Checklist, the legal templates you need and step-by-step tech tutorials (Kajabi included).
Meta Ads Intensive
My live Meta ads classes, recorded. Ad strategy, installing your Pixel the right way, and cheatsheets for every funnel page so your ad spend actually comes back to you.
Your First 1000 Leads
Everything you need to build a lead magnet funnel that fills your list: the opt-in page, the thank you page, the Pixel setup and lead ads that bring people in.
Enrollments to these courses are closed, but we may accept special requests if you're already one of the students in one of the courses.
The human side
The 8-Dog Paradigm
If you wanna understand my obsession with routines, look at my house. I trained eight dogs, all at once, and yes, breakfast time was exactly as chaotic as you're imagining LOL.
Getting eight very different personalities through discipline, desensitization and a daily routine takes the same things it takes to grow an education business: good documentation, a ton of patience and routines that don't break. So if I can build a routine that survives eight dogs at breakfast, I can definitely build a funnel that handles your cold traffic.
Contact
Say hi. I read every message.
A question about a course, a speaking invite, a collab idea, or you just wanna tell me about your dog, this goes straight to my inbox and you'll hear back within 2 working days.
Demi Bernice
Privacy Policy
Last updated: 14 October 2026
The short version
I collect your name and email when you subscribe to my newsletter or send me a message. I use them to send you the newsletter and to reply to you. I don't sell your data, and you can unsubscribe any time with the link at the bottom of every email.
Who I am
This website is run by Demi Bernice, who is the data controller for the information described here. Contact for anything on this page: alpha@demibernice.com.
What I collect, and why
Your first name and email when you subscribe, so I can send you Demi on a Weekly. Your name, email and message when you use the contact form, so I can reply. Basic usage data (pages visited, approximate location from your IP, device and browser) to understand what's working and to measure my ads. I never collect payment card numbers here, and I don't knowingly collect information from anyone under 16.
Cookies and advertising
This site uses the Meta Pixel and Meta's Conversions API to measure my ads and show them to people likely to be interested. For the Conversions API your email is sent to Meta in a hashed, one-way scrambled form. You can control this at facebook.com/adpreferences and block cookies in your browser settings.
Who else touches your data
Brevo stores my email list and sends my emails (including contact-form messages to my inbox). Meta receives advertising events as described above. Cloudflare runs the small service that passes your sign-up or message from this site to Brevo. Google Workspace hosts my inbox. Podia hosts my courses if you're a student. I don't sell your personal information or share it for anyone else's advertising.
Where your data goes
My providers are based in the United States and Europe, so your information may be processed outside your own country. Where the law requires it, those transfers rely on Standard Contractual Clauses or an equivalent safeguard.
How long I keep it
Your email stays on my list while you're subscribed, and for up to 24 months after you unsubscribe or stop engaging. Contact-form messages stay in my inbox as normal email. You can ask me to delete your data sooner.
Your rights
Wherever you live, you can email alpha@demibernice.com and ask me to tell you what I hold about you, correct it, delete it, send you a copy, or stop using it for marketing. I'll respond within 30 days. In the UK and EU, my lawful bases are consent for marketing emails and legitimate interests for basic analytics and replying to messages, and you can complain to your local data protection authority. California, Canada and Australia residents have the same access, correction and deletion rights under their local laws.
Changes
If I change this policy I'll update the date at the top, and if the change is significant I'll say so by email.
